This bar is dark brown, but not very dark.  This chocolate bar has a really addicting flavor.  When you bite into the bar, it tastes sweet, sour, a little bitter, and feels like cocoa powder.  If you smell the chocolate, then taste it and let it melt in your mouth, it will taste and feel like cocoa powder mixed with water.  After you do that, your tongue might feel a little scratchy.  This bar will be good for a gift.  When you let the chocolate melt in your mouth, half way gone, chew the rest of the chocolate! :)